Walking through an organic farm one summer afternoon in Sonoma, Brock Larmer, the man who planted the kale and the cabbage, the tomatoes, onions, and other crops turned to us, laughed, and asked, "How would you feel if someone described their marriage as 'sustainable'?" We chuckled, uncertain where he was headed. "Resilient," he laughed, "that's the word you'd want." » Read More

(Photo Courtesy of Peter Cunningham)
Recent studies by neurologists and others suggest a serious disconnect between the broad scientific consensus around climate change and the public's perception of the problem. (See fellow ITP Grant Partner Nicole Heller's work.) The accumulating weight of the data seems to have little impact corollary with the public's acceptance of the findings.

What we have hoped to do with our ITP project is to find new methods for delivering the news.  We supplement traditional story-telling strategies with a new multi-layered language of visual imagery, associative lyrics and journalism.  We aim to lure the audience into an emotional response with free association and humor, then appeal to their sense of logic.
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Please see blog post categories listed under Mark Schapiro and Center for Investigative Reporting.